Jacquemus, the French luxury fashion house, is an independent company with a limited number of brick-and-mortar retail outlets, with plans to reach 500 Million Euros in total revenue by 2025. Our goal is to expand Jacquemus into unknown markets to test brand awareness and distribution through a pop-up store modem. The key success factors of this test will be a high retention rate with consumers in the geographical location, a positive channel conflict with wholesale, and an increase in DTC website engagement. Our expansion initiative aims to solidify Jacquemus' increasing global revenue within the next fiscal year through strategic market expansion.

Jacquemus' current focus is opening permanent retail locations in America. Simon Porte recently shared that Jacquemus is open to potential partnerships or financial backing in order to expand globally sooner. Therefore, testing the marketplace globally is critical for Jacquemus's worldwide presence. This report shows the expansion into the Australian market with an emphasis on developing a pop-up store in Melbourne and expanding social media engagement and Wholesale channel partnerships in the chosen location. Melbourne is the fashion capital of Australia and fits Jacquemus's aesthetic. The city boasts a lively art culture and music scene, which aligns with the brand. Through key success factors, a pop-up store’s success here will prove that Australia is a valuable entry into global brand expansion. By executing this expansion initiative, Jacquemus will reinforce its position as a forward-thinking luxury brand, driving growth and relevance in the competitive fashion landscape. Our innovative approach, coupled with a strong focus on consumer and digital engagement, will ensure long-term success and brand loyalty.